Interbike Part 2

Have you ever tried selling yourself? On Thursday I was in Las Vegas, Nevada doing just that. No, I was not looking for a place to sleep by selling myself on the strip to the highest bidder; I was selling myself in a much more professional manner. I spent the day walking up and down the floor of Interbike at the Sands Convention Center selling myself to potential future sponsors.

Mark Cavendish, a familiar face in a sea of strangers

My first thought was that this shouldn’t be so hard. I have interviewed for a job or position in which I had to make the employer believe that I would be an asset to their company — that I add value. But those experiences were different in that 1) I had already filled out an application so the employer knew who I was and 2) they were actively looking for a position that needed to be filled. In this case neither were true. Every single person I saw at Interbike — with the exception of Jordan Rapp (with whom I shared a delicious lunch with), Colleen Quindlen with Trigger Point Therapy, and fellow collegiate recruit Baily Kuestermeyer — was a stranger. These potential sponsors had neither heard of me before nor were they, as far as I know, looking for a new triathlete to bare their brand across his chest. Needless to say I had an uphill battle.

But battle I did! With my coach’s help, we selected a few brands that we thought I would be a good fit with. I approached each of them with a resume and gave them my spiel: I’m Jason Pedersen and I will be racing my first season as a professional triathlete… Some were more interested than others. I had long conversations with some, while others just gave me their business card and a “shoot me an email.” But one common theme throughout was that NONE OF THEM BIT ME! Imagine that?

So I returned to Flagstaff Thursday evening, with a bunch of contacts and some hope that I won’t be going through 2012 alone financially.

Are you interested in financing a dream?

While I’m on the subject, I figure I should make an official statement that I am looking for sponsorships for 2012 and beyond as I look toward 2016. Aside from being a good looking, witty and incredibly popular young man, I plan on putting up more great results in 2012. Don’t you want your company’s logo atop the podiums?

Please send me an email at jason at (or direct message me via twitter) if you answered yes to that question.

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